Speak for a Living by Bruce Anne;Love Sardek;

Author:Bruce, Anne;Love, Sardek; [Bruce, Anne; Love, Sardék]
Language: eng
Format: epub
ISBN: 9781562860936
Publisher: Association for Talent Development
Published: 2018-06-14T16:00:00+00:00

Five Ways to Capitalize on a Great Media Opportunity

Speakers sometimes throw out ideas to the media because they just gave a great speech and think they have set the world on fire. Maybe so, but if they pitch their great ideas the wrong way, they’re going to fall flat. Here are a few things you can do to capitalize on your potential media opportunities:

• Get the reporter’s name or producer’s name right. Nothing is more insulting to journalists than getting pitched an idea and the person spells their name incorrectly. That’s a simple fix, so take time to be sure you’ve got the person’s name right.

• Pitch ideas that are timely, topical, and newsworthy. Be relevant. Stay current.

• Offer an exclusive when it’s a big story. Don’t pitch one assignment editor and then give the same pitch to their competitor 10 minutes later.

• Send links, not unsolicited attachments. The risk of a virus or worse is always at stake.

• Follow the reporter’s social media. Try to understand what the person writes about and decide if you can be of help. If a writer just reported on a story that is exactly like yours, then don’t pitch it, unless you’ve just uncovered something truly phenomenal.

These are all pretty simple, commonsense things anyone can do. But when speakers get lazy or sloppy with their research, they can make big mistakes that follow them for years in media circles.

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